понедельник, 22 ноября 2010 г.
Jeep Puzzle. Amazing campaign in Twitter.
Leo Burnett Iberia is running “jeep puzzle”, a revolutionary online
action that turns the microblogging platform Twitter into a real
playground.
action that turns the microblogging platform Twitter into a real
playground.
Yellow Chocolate
Creating and launching Yellow Chocolate , only getting help from
companies listed in the yellow pages.
companies listed in the yellow pages.
воскресенье, 21 ноября 2010 г.
The Zoomable Map
View, unfold, zoom in, explore. Take a bird’s eye view of the city, or
simply unfold to zoom into the area you want to see in detail. Now
that’s what I call usability. You can see more and buy the map at:
URL: http://www.thezoomablemap.com/
simply unfold to zoom into the area you want to see in detail. Now
that’s what I call usability. You can see more and buy the map at:
URL: http://www.thezoomablemap.com/
Interactive Puppet Prototype with Xbox Kinect
A installation prototype by Emily Gobeille & Theo Watson using the
libfreenect Kinect drivers and ofxKinect. The system is doing skeleton
tracking on the arm and determining where the shoulder, elbow, and
wrist is, using it to control the movement and posture of the giant
funky bird!
libfreenect Kinect drivers and ofxKinect. The system is doing skeleton
tracking on the arm and determining where the shoulder, elbow, and
wrist is, using it to control the movement and posture of the giant
funky bird!
Mixed Tape: Vodafone partner Si.mobil crowdsources street art
Cool crowd-driven campaigns are catching on everywhere. Case in point:
Vodafone’s partner in Slovenia, Si.mobil, hopes to make its message
stick with the recent rebranding of its youth-oriented mobile service
provider Orto. The “Live Your Way” campaign features a new medium of
youth self-expression: using colored tape to create public art, which
the company calls “sticky art.”
blank canvases, as well as to create art in public spaces. While most
of the works are bright abstracts, one sly piece portrays a dog
urinating onto the street with a yellow lake spreading around it. Hey,
sometimes you have to take the good, the bad, and the urine when you
crowdsource your outdoor spend.
Absolut Shines Social Media Light on Brazil
Absolut Vodka is lighting up the night in Brazil. It's running a
social media-generated street spectacle that showcases an unusual form
of art: “light writing,” with the limited-edition Absolut Glimmer
bottle as the pen.
social media-generated street spectacle that showcases an unusual form
of art: “light writing,” with the limited-edition Absolut Glimmer
bottle as the pen.
понедельник, 8 ноября 2010 г.
Working in advertising: It's a love/hate thing
MINI Getaway Stockholm 2010
Download the app at minigetawaystockholm.com This reality game challenges you to do the impossible: stay at least
50 metres away from everybody else in Stockholm city between October
31st and November 7th 2010. If you succeed, you win the new MINI
Countryman. Check out the complete game rules in the app or at minigetawaystockholm.com.
50 metres away from everybody else in Stockholm city between October
31st and November 7th 2010. If you succeed, you win the new MINI
Countryman. Check out the complete game rules in the app or at minigetawaystockholm.com.
Popcorn from St John Ambulance
Popcorn from St John Ambulance is a hard-hitting film about first aid
set in a London cinema. In Popcorn, St John Ambulance show the
benefits of first aid and how accidents, like choking, can happen
anywhere, and at any time. St John Ambulance want you to know that
every year, 150,000 people die in situations where first aid could
have saved them. In most accidents, such as choking, effective first
aid can often be the difference between a life lost and a life saved.
set in a London cinema. In Popcorn, St John Ambulance show the
benefits of first aid and how accidents, like choking, can happen
anywhere, and at any time. St John Ambulance want you to know that
every year, 150,000 people die in situations where first aid could
have saved them. In most accidents, such as choking, effective first
aid can often be the difference between a life lost and a life saved.
понедельник, 1 ноября 2010 г.
SAW VII 3D Photobooth Trap
Last week a SAW VII 3D Photo Booth was set up in a cinema foyer,
advertising free Halloween photos. What was waiting for unsuspecting
moviegoers when they stepped into the booth was more than just a
camera snap! Beware -- the traps come alive!
advertising free Halloween photos. What was waiting for unsuspecting
moviegoers when they stepped into the booth was more than just a
camera snap! Beware -- the traps come alive!
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