воскресенье, 19 декабря 2010 г.
четверг, 16 декабря 2010 г.
The Swedish Postal Service – Magical Christmas Cards
A great use of direct marketing, designed by Crispin Porter & Bogusky
Europe from Gothenburg for the Swedish postal service (Posten).
Juklorts Magi site connects with Facebook to help site visitors
transform their Facebook dialogues into Christmas cards. Status
updates and dialogues were transformed into reindeer, Christmas trees
or tree decorations, printed on a card and delivered to friends,
connecting the digital world with the physical world. It was also
successful with a great reaction from bloggers and social media sites
within Sweden. The campaign ran for 18 days and over 5000 cards were
sent (65000 unique visits)
Europe from Gothenburg for the Swedish postal service (Posten).
Juklorts Magi site connects with Facebook to help site visitors
transform their Facebook dialogues into Christmas cards. Status
updates and dialogues were transformed into reindeer, Christmas trees
or tree decorations, printed on a card and delivered to friends,
connecting the digital world with the physical world. It was also
successful with a great reaction from bloggers and social media sites
within Sweden. The campaign ran for 18 days and over 5000 cards were
sent (65000 unique visits)
Awesome video for Batelco, a telecommunications company
This short video is made for Batelco, a telecommunications company
situated in Bahrain. The red thread in this spot is the question:
“What are you thinking right now?”.
situated in Bahrain. The red thread in this spot is the question:
“What are you thinking right now?”.
Brilliant: Yellow Pages Hidden Pizza Restaurant
Yellow Pages has broken away from its traditional testimonial style in
its Hidden Pizza Restaurant campaign. The campaign created by
Clemenger Proximity Melbourne is part of Yellow Pages annual campaign
designed to show potential advertisers how effective advertising in
the Yellow Pages is. The campaign highlights how the company created a
hidden pizza restaurant but didn’t give customers its contact details.
Customers were asked to look for it the way would any other business.
While the restaurant was open, Clemenger Proximity was busy shooting a
series of TV ads which will be supported by print, radio and online
executions. And now you can also see the case online and even tag
yourself in the footage and post it to your Facebook wall.
its Hidden Pizza Restaurant campaign. The campaign created by
Clemenger Proximity Melbourne is part of Yellow Pages annual campaign
designed to show potential advertisers how effective advertising in
the Yellow Pages is. The campaign highlights how the company created a
hidden pizza restaurant but didn’t give customers its contact details.
Customers were asked to look for it the way would any other business.
While the restaurant was open, Clemenger Proximity was busy shooting a
series of TV ads which will be supported by print, radio and online
executions. And now you can also see the case online and even tag
yourself in the footage and post it to your Facebook wall.
Hand-drawn billboard
The Outdoor Advert titled Hand-drawn billboard was done by LEO BURNETT
advertising agency Chevrolet Cruze company (for Chevrolet) in UAE. It
was released in the December 2010.
advertising agency Chevrolet Cruze company (for Chevrolet) in UAE. It
was released in the December 2010.
Moleskine Mini Planners | stop-motion
MINI PLANNERS from Moleskine ® on Vimeo.
Great stop motion clip by Rogier Wieland for the diaries Moleskine“Extra Small Planners”.
Multi-touch on a Curved Display
BendDesk is a curved interactive surface that combines a horizontal
and vertical multi-touch surface seamlessly with a curve.
and vertical multi-touch surface seamlessly with a curve.
Samsung Shakedown
Call any one of the mobiles on the table. Watch how the vibration
makes the mobile move. If your call causes a mobile to fall over the
table edge you win that mobile. After a mobile has fallen onto the
floor or into the water tank, people could still call it to check that
it worked. check: http://www.samsungshakedown.com/competition/ for more info
makes the mobile move. If your call causes a mobile to fall over the
table edge you win that mobile. After a mobile has fallen onto the
floor or into the water tank, people could still call it to check that
it worked. check: http://www.samsungshakedown.com/competition/ for more info
воскресенье, 5 декабря 2010 г.
суббота, 4 декабря 2010 г.
четверг, 2 декабря 2010 г.
понедельник, 22 ноября 2010 г.
Jeep Puzzle. Amazing campaign in Twitter.
Leo Burnett Iberia is running “jeep puzzle”, a revolutionary online
action that turns the microblogging platform Twitter into a real
playground.
action that turns the microblogging platform Twitter into a real
playground.
Yellow Chocolate
Creating and launching Yellow Chocolate , only getting help from
companies listed in the yellow pages.
companies listed in the yellow pages.
воскресенье, 21 ноября 2010 г.
The Zoomable Map
View, unfold, zoom in, explore. Take a bird’s eye view of the city, or
simply unfold to zoom into the area you want to see in detail. Now
that’s what I call usability. You can see more and buy the map at:
URL: http://www.thezoomablemap.com/
simply unfold to zoom into the area you want to see in detail. Now
that’s what I call usability. You can see more and buy the map at:
URL: http://www.thezoomablemap.com/
Interactive Puppet Prototype with Xbox Kinect
A installation prototype by Emily Gobeille & Theo Watson using the
libfreenect Kinect drivers and ofxKinect. The system is doing skeleton
tracking on the arm and determining where the shoulder, elbow, and
wrist is, using it to control the movement and posture of the giant
funky bird!
libfreenect Kinect drivers and ofxKinect. The system is doing skeleton
tracking on the arm and determining where the shoulder, elbow, and
wrist is, using it to control the movement and posture of the giant
funky bird!
Mixed Tape: Vodafone partner Si.mobil crowdsources street art
Cool crowd-driven campaigns are catching on everywhere. Case in point:
Vodafone’s partner in Slovenia, Si.mobil, hopes to make its message
stick with the recent rebranding of its youth-oriented mobile service
provider Orto. The “Live Your Way” campaign features a new medium of
youth self-expression: using colored tape to create public art, which
the company calls “sticky art.”
blank canvases, as well as to create art in public spaces. While most
of the works are bright abstracts, one sly piece portrays a dog
urinating onto the street with a yellow lake spreading around it. Hey,
sometimes you have to take the good, the bad, and the urine when you
crowdsource your outdoor spend.
Absolut Shines Social Media Light on Brazil
Absolut Vodka is lighting up the night in Brazil. It's running a
social media-generated street spectacle that showcases an unusual form
of art: “light writing,” with the limited-edition Absolut Glimmer
bottle as the pen.
social media-generated street spectacle that showcases an unusual form
of art: “light writing,” with the limited-edition Absolut Glimmer
bottle as the pen.
понедельник, 8 ноября 2010 г.
Working in advertising: It's a love/hate thing
MINI Getaway Stockholm 2010
Download the app at minigetawaystockholm.com This reality game challenges you to do the impossible: stay at least
50 metres away from everybody else in Stockholm city between October
31st and November 7th 2010. If you succeed, you win the new MINI
Countryman. Check out the complete game rules in the app or at minigetawaystockholm.com.
50 metres away from everybody else in Stockholm city between October
31st and November 7th 2010. If you succeed, you win the new MINI
Countryman. Check out the complete game rules in the app or at minigetawaystockholm.com.
Popcorn from St John Ambulance
Popcorn from St John Ambulance is a hard-hitting film about first aid
set in a London cinema. In Popcorn, St John Ambulance show the
benefits of first aid and how accidents, like choking, can happen
anywhere, and at any time. St John Ambulance want you to know that
every year, 150,000 people die in situations where first aid could
have saved them. In most accidents, such as choking, effective first
aid can often be the difference between a life lost and a life saved.
set in a London cinema. In Popcorn, St John Ambulance show the
benefits of first aid and how accidents, like choking, can happen
anywhere, and at any time. St John Ambulance want you to know that
every year, 150,000 people die in situations where first aid could
have saved them. In most accidents, such as choking, effective first
aid can often be the difference between a life lost and a life saved.
понедельник, 1 ноября 2010 г.
SAW VII 3D Photobooth Trap
Last week a SAW VII 3D Photo Booth was set up in a cinema foyer,
advertising free Halloween photos. What was waiting for unsuspecting
moviegoers when they stepped into the booth was more than just a
camera snap! Beware -- the traps come alive!
advertising free Halloween photos. What was waiting for unsuspecting
moviegoers when they stepped into the booth was more than just a
camera snap! Beware -- the traps come alive!
воскресенье, 24 октября 2010 г.
среда, 20 октября 2010 г.
Philips: Wake Up The Town
Philips just launched an interesting campaign for its new product,
Wake-Up Light. Its a kind of alarm clock / light, with an innovative
design and its main function is to wake up people the best way through
its halogen bulb, which makes us wake up smoothly with the gradual
increase in its light. “Wake Up The Town” is an experiment that will be held in Longyearbyen,
a town near the North Pole, passing through four months of the year
totally in the dark. The whole routine of the inhabitants of the place
changes and the sense of time, day and night, simply cease to exist.
At this point Philips is gonna try to help the inhabitants of that
place to feel the day in dark times with its new product.
Wake-Up Light. Its a kind of alarm clock / light, with an innovative
design and its main function is to wake up people the best way through
its halogen bulb, which makes us wake up smoothly with the gradual
increase in its light. “Wake Up The Town” is an experiment that will be held in Longyearbyen,
a town near the North Pole, passing through four months of the year
totally in the dark. The whole routine of the inhabitants of the place
changes and the sense of time, day and night, simply cease to exist.
At this point Philips is gonna try to help the inhabitants of that
place to feel the day in dark times with its new product.
вторник, 19 октября 2010 г.
iPad Controlled Autonomous Taxi’s
The taxi has a GPS, multiple radars, scanners and other directional
systems to help it stay on track. Then the iPad user simply uses a
special app to input the coordinates (address) and car itself drives
to the user’s destination. So far the actual driving looks a little
rough,but I’d be happy to say that I’d created an iPad controlled car
no matter how bad it drives!
Canada's largest branded 3D projection
On October 2nd 2010 thousands watched as Canada's largest branded 3D
mapping projection sponsored by NEW Sensodyne iso-active took over
Toronto's Union Station for an entire night.
Atomic Tom LIVE via on NYC subway
Directed by Benjamin Espiritu. Produced by Atomic Tom and Benjamin
Espiritu. Edited by Reid Carrescia. This video was filmed unannounced
on Friday October 8, 2010 aboard the New York City B Train, over the
Manhattan Bridge into Brooklyn and edited from 3 iPhone cameras. All
footage is performed 100% live and executed in one take.
Espiritu. Edited by Reid Carrescia. This video was filmed unannounced
on Friday October 8, 2010 aboard the New York City B Train, over the
Manhattan Bridge into Brooklyn and edited from 3 iPhone cameras. All
footage is performed 100% live and executed in one take.
воскресенье, 17 октября 2010 г.
AIDS: You won’t even see it coming
Dramatic and interesting PSA from Canada’s One Life Resource Centre
shows AIDS as an invisible enemy striking people when the least expect
it: The message, as they note n the YouTube link, is simple: Protect
yourself, understand the danger, get tested, find out more and seek
treatment. I don’t think I can really add to that, except to say that
the PSA shows like a pretty cool horror trailer. And if you like the song, they offer it as a free download on their
site, along with tonnes (that’s the Canadian spelling!) of important
health information.
shows AIDS as an invisible enemy striking people when the least expect
it: The message, as they note n the YouTube link, is simple: Protect
yourself, understand the danger, get tested, find out more and seek
treatment. I don’t think I can really add to that, except to say that
the PSA shows like a pretty cool horror trailer. And if you like the song, they offer it as a free download on their
site, along with tonnes (that’s the Canadian spelling!) of important
health information.
четверг, 14 октября 2010 г.
вторник, 12 октября 2010 г.
понедельник, 11 октября 2010 г.
Toyota Auris: 'Get Your Energy Back' Amazing 3D projection mapping
An extraordinary projection mapping event, for an extraordinary car.
Relive the story of a car which recycles energy as it drives - the
Toyota Auris with Hybrid Synergy Drive.
Relive the story of a car which recycles energy as it drives - the
Toyota Auris with Hybrid Synergy Drive.
воскресенье, 10 октября 2010 г.
Boxed Water Is Better
Started with the simple idea of creating a new bottled water brand
that is kinder to the environment and gives back a bit - we found that
it shouldn't be bottled at all, but instead, boxed. So we looked to
the past for inspiration in the century old beverage container and
decided to keep things simple, sustainable, and beautiful. http://www.boxedwaterisbetter.com
that is kinder to the environment and gives back a bit - we found that
it shouldn't be bottled at all, but instead, boxed. So we looked to
the past for inspiration in the century old beverage container and
decided to keep things simple, sustainable, and beautiful. http://www.boxedwaterisbetter.com
пятница, 8 октября 2010 г.
How to Cut Carbon Emissions
Whippersnapping climate campaign 10:10 teams up with legendary comic
screenwriter Richard Curtis - you know, Blackadder, Four Weddings,
Notting Hill, co-founded Comic Relief - and Age of Stupid director
Franny Armstrong to proudly present their explosive new mini-movie "No
Pressure". The film stars X-Files' Gillian Anderson, together with
Spurs players past and present - including Peter Crouch, Ledley King
and David Ginola - with music donated by Radiohead. Shot on 35mm by a
40-strong professional film crew led by director Dougal Wilson, "No
Pressure" celebrates everybody who is actively tackling climate
change... by blowing up those are aren't.
screenwriter Richard Curtis - you know, Blackadder, Four Weddings,
Notting Hill, co-founded Comic Relief - and Age of Stupid director
Franny Armstrong to proudly present their explosive new mini-movie "No
Pressure". The film stars X-Files' Gillian Anderson, together with
Spurs players past and present - including Peter Crouch, Ledley King
and David Ginola - with music donated by Radiohead. Shot on 35mm by a
40-strong professional film crew led by director Dougal Wilson, "No
Pressure" celebrates everybody who is actively tackling climate
change... by blowing up those are aren't.
Nokia N8 TV ad - It's not technology, it's what you do with it
People all over the world are doing amazing things with Nokia
smartphones. From creating a hamster-powered phone charger that keeps
their Nokia topped up, to turning their device into something that can
help diagnose fatal diseases in remote areas. Incredible. Here are
just some of the projects out there that have been discovered.
smartphones. From creating a hamster-powered phone charger that keeps
their Nokia topped up, to turning their device into something that can
help diagnose fatal diseases in remote areas. Incredible. Here are
just some of the projects out there that have been discovered.
четверг, 7 октября 2010 г.
Awesome idea! Beer samples in magazine.
Russian beer producer has placed beer samples in a magazine MAXIM for
promotion light and dark beer with note read: mix light and dark.
promotion light and dark beer with note read: mix light and dark.
Nokia's Roving Ovi Booth
Nokia UK has been taking an Ovi Music Booth game on the road to give
people the chance to win music vouchers for the Ovi Music Store or a
new Nokia X6. Nokia announced on Oct. 1 that the Ovi service was
attracting some 200,000 people signing up daily, with store downloads
up to 2.3 million per day and 70 app developers each surpassing the 1
million download mark. Компания Nokia (Великобритания) запустила очередную креативную
промо-акцию по продвижению своего нового телефона X6 и сервиса Ovi
Music. В городах были установлены прозрачные кабины циллиндрической
формы, оснащенные всем необходимым оборудованием для увлекательной
игры. Любой желающий мог попробовать свои силы и проверить свою
ловкость. В кабине было накидано большое количество синих листков
бумаги, которые необходимо было поймать в течение определенного для
игры времени. В обмен на листки бумаги люди получали ваучеры
музыкального магазина Ovi и возможность выиграть новый телефон X6.
Необходимо заметить, что для усложнения задачи в кабине был установлен
сильнейший вентилятор, благодаря которому листки бумаги поймать было
не так просто.
people the chance to win music vouchers for the Ovi Music Store or a
new Nokia X6. Nokia announced on Oct. 1 that the Ovi service was
attracting some 200,000 people signing up daily, with store downloads
up to 2.3 million per day and 70 app developers each surpassing the 1
million download mark. Компания Nokia (Великобритания) запустила очередную креативную
промо-акцию по продвижению своего нового телефона X6 и сервиса Ovi
Music. В городах были установлены прозрачные кабины циллиндрической
формы, оснащенные всем необходимым оборудованием для увлекательной
игры. Любой желающий мог попробовать свои силы и проверить свою
ловкость. В кабине было накидано большое количество синих листков
бумаги, которые необходимо было поймать в течение определенного для
игры времени. В обмен на листки бумаги люди получали ваучеры
музыкального магазина Ovi и возможность выиграть новый телефон X6.
Необходимо заметить, что для усложнения задачи в кабине был установлен
сильнейший вентилятор, благодаря которому листки бумаги поймать было
не так просто.
среда, 6 октября 2010 г.
UPS live performance
UPS just gave a live performance choreographed to its new global brand
positioning, and Brown-shirking logistics theme song, at the Wrigley
Building in Chicago.
positioning, and Brown-shirking logistics theme song, at the Wrigley
Building in Chicago.
вторник, 5 октября 2010 г.
Convert your Macbook into an iPad for just $50
Macbook owners, leave the idea of spending some extra bucks on
expensive iPad because you can convert your Macbook into a tablet for
just $50, yeah the mod is here now, but you need do some extra
technical stuff in order to achieve that. If you are really interested into such stuff then you need to contact
Enigma-Penguin, the hacker who has used a $50 touchscreen to convert
the Macbook into a touch tablet, of course the tablet doesn’t have a
swivel screen at the moment but after some more modification we can
easily achieve that.
expensive iPad because you can convert your Macbook into a tablet for
just $50, yeah the mod is here now, but you need do some extra
technical stuff in order to achieve that. If you are really interested into such stuff then you need to contact
Enigma-Penguin, the hacker who has used a $50 touchscreen to convert
the Macbook into a touch tablet, of course the tablet doesn’t have a
swivel screen at the moment but after some more modification we can
easily achieve that.
Mind-blowing 3D projection on the Lloyd Hotel
The 5th edition of Inside Design Amsterdam kicked off with a
mind-blowing 3D projection on the Lloyd Hotel by paint expert Histor.
With this 3D projection Histor created a spectacular launch for their
new square paint can.
mind-blowing 3D projection on the Lloyd Hotel by paint expert Histor.
With this 3D projection Histor created a spectacular launch for their
new square paint can.
ПОРА участвовать в фестивалях!
1 октября в Омске стартовал четвертый конкурс социальной рекламы
"П.О.Р.А! - 2010". Призываю всех рекламистов, дизайнеров, а теперь
даже и фотографов поучаствовать и поддержать организаторов конкурса.
Конкурс > в четвёртый раз стартует в г. Омске. Его цель
- привлечь внимание людей к социокультурному облику региона, повысить
уровень качественной социальной рекламы в средствах массовой
коммуникации, тем самым увеличить ее значимость в жизни общества. Конкурс > за 3 года своего существования приобрёл широкую
известность, количество участников фестиваля с каждым годом
увеличивается: 2007г. - 200 работ, 2008г. - 350 работ, 2009г. - 400
работ. Расширяется также и география конкурса - Москва, Новосибирск,
Таганрог, Владимир, Уфа и другие города приняли участие в конкурсе. Поучаствовать в конкурсе может любой желающий: принимаются как работы
профессиональных дизайнеров, так и заявки от непрофессионалов,
заинтересованных в решении проблем социального характера. Призовой
фонд конкурса составляет свыше 100 тысяч рублей. Впервые представлена номинация >. Теперь
возможность проявить себя получат не только дизайнеры, но и фотографы,
которым интересна социальная реклама.
Работы принимаются c 1 октября до 15 ноября, затем работы оценит
независимое жюри. Ждем вас и ваши работы на сайте www.festivalpora.ru и на фестивале
> в 2010 году! Если у вас появились вопросы, смело обращайтесь к организаторам
конкурса >.
тел: (3812) 470-260, e-mail: festivalpora@yandex.ru
понедельник, 4 октября 2010 г.
Gossip News: The other side of news
Advertising Agency: Soul Fast Advertising, Uruguay
Creative Director: Marcel Colera
Art Director: Carlos Jesus del B.
Copywriters: Sergio Bua, Dino Andino, Mariah De la Costa, Cesar Romero
Photographer: Videotoy
Published: September 2010
Creative Director: Marcel Colera
Art Director: Carlos Jesus del B.
Copywriters: Sergio Bua, Dino Andino, Mariah De la Costa, Cesar Romero
Photographer: Videotoy
Published: September 2010
воскресенье, 3 октября 2010 г.
Almost Genius: Giant Audi Billboard (With Real Cars!) on Landmark Bridges
Picture, for a moment, your favorite span: the Brooklyn Bridge, say, or the Tower Bridge in London. Now add an Audi ad. And not just any Audi ad. A ginormous Audi ad. An Audi ad made of real Audi cars! An Audi ad so bright with ambition it’ll blind you! What'll it be next, golden arches on the Eiffel Tower?
Canon Pixma: Bringing colour to life
From Dentsu, the creative agency behind the incredible holographic typography we reported on a couple weeks ago, comes another 3-D stunner: Sculptures of paint reacting to sound. <p><a href="">Canon Pixma: Bringing colour to life</a> from <a href="http://vimeo.com/dentsulondon">Dentsu London</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
Daffy’s Interactive Peep Show
The "Undressing Room" was Daffy's Official Fashion's Night Out event.
Live models were placed in Daffy's window while people in the street
texted them which outfits to change into while exposing themselves for
everyone to see.
Live models were placed in Daffy's window while people in the street
texted them which outfits to change into while exposing themselves for
everyone to see.
суббота, 2 октября 2010 г.
Pedigree Dogs in slow-motion using the Phantom camera
Pedigree ad makes excellent use of 1,000 frames-per-second "Phantom" camera.
четверг, 30 сентября 2010 г.
Ford Ice Experience: Amazing 3D Projection Mapping!
For the launch of the new S-MAX in london, Ford teamed up with Seeper to create this very cool multi-sensory 3D projection mapping event that utilised the worlds largest projectors, human performances and interactive cannons that allowed the audience to interact with the projection mapping event.
Компания Ford для продвижения нового S-MAX устроила завораживающую 3D инсталляцию на одном из зданий Лондона и Ливерпуля. Для инсталляции была использована технология 3D mapping и самые большие в мире проекторы. Своего рода интерактив добавили люди, задействованные в этом впечатляющем зрелище.
Augmented Reality Space Invaders iPhone App
Игра для айФона с использованием дополненной реальности. Очень круто.
This random iPhone game might just be worth the 99c! It’s an Augmented Reality space invaders iPhone app that lets you do battle in the real world while being connected to friends. You’ll fight about 10 unique battles to defend earth in what would seem a very unique kind of way, plus, the game is designed to get you playing in full 360 degree mode!
среда, 29 сентября 2010 г.
Mrs. Meyer’s fountain event in San Francisco
Take a public fountain, fill it with over-sized dishes, soap and
utensils, add lots of big white balloons to portray bubbles and you've
got yourself a giant outdoor sink. Fill the balloons with Mrs. Meyer's
cleaning products and watch the public do the rest. It's such a simple
idea and thanks to mono, it turned out to be very effective for the
San Francisco Clean City Coalition at the Ghirardelli Square Chocolate
Festival. Over 1500 bubbles (balloons) were taken, the kids had a ball and The
Clean City Coalition raised more than $3000 which they will use for
cleaning, greening and beautifying the City of San Francisco. Компания Mrs. Meyer в рамках Ghirardelli Square Chocolate Festival в
Сан-Франциско провела интересную промо-акцию. В один из фонтанов
города были помещены гигантские тарелка с чашкой, мыло, губка и
множество гигантских мыльных пузырей, внутри которых находилась
продукция компании. Эта простая идея оказалась очень эффективной. За
каждый взятый пузырь (шар) компания перечисляла $2 в счет
благотворительной кампании организации San Francisco Clean City
Coalition. В результате на благотворительность удалось собрать более
$3000.
utensils, add lots of big white balloons to portray bubbles and you've
got yourself a giant outdoor sink. Fill the balloons with Mrs. Meyer's
cleaning products and watch the public do the rest. It's such a simple
idea and thanks to mono, it turned out to be very effective for the
San Francisco Clean City Coalition at the Ghirardelli Square Chocolate
Festival. Over 1500 bubbles (balloons) were taken, the kids had a ball and The
Clean City Coalition raised more than $3000 which they will use for
cleaning, greening and beautifying the City of San Francisco. Компания Mrs. Meyer в рамках Ghirardelli Square Chocolate Festival в
Сан-Франциско провела интересную промо-акцию. В один из фонтанов
города были помещены гигантские тарелка с чашкой, мыло, губка и
множество гигантских мыльных пузырей, внутри которых находилась
продукция компании. Эта простая идея оказалась очень эффективной. За
каждый взятый пузырь (шар) компания перечисляла $2 в счет
благотворительной кампании организации San Francisco Clean City
Coalition. В результате на благотворительность удалось собрать более
$3000.
Great living print ad by AXA
AXA is Belgium's first insurance company to launch an iPhone app.
Their free application helps and guides you through some basic steps
when you have a car accident. Бельгийское подразделение страховой компании AXA выпустило живую
печатную рекламу. Достаточно поднести свой iPhone к принту, чтобы
увидеть интересный ролик, в котором показывается что может случиться с
вашим автомобилем. Компания продвигает приложение, разработанное
специально для iPhone, благодаря которому клиенты AXA могут узнать о
необходимых действиях при аварии.
Their free application helps and guides you through some basic steps
when you have a car accident. Бельгийское подразделение страховой компании AXA выпустило живую
печатную рекламу. Достаточно поднести свой iPhone к принту, чтобы
увидеть интересный ролик, в котором показывается что может случиться с
вашим автомобилем. Компания продвигает приложение, разработанное
специально для iPhone, благодаря которому клиенты AXA могут узнать о
необходимых действиях при аварии.
IKEA creates 3D chalk art in Sydney
2011 marks the 60th anniversary of the iconic IKEA catalogue and as it
started to land on people's doormats and in their letterboxes, IKEA
decided to have some 3D fun with a chalk art kitchen scene at Circular
Quay, Sydney. One sunny day in August people played in the 3D scene,
creating an illusion of kids sitting in an enormous kitchen sink and
mum balancing on the dish rack. 3D chalk artists: Jenny McCracken and
Anton Pulvirenti Компания ИКЕА в честь 60-летия своего каталога использовало очень
популярный прием для привлечения внимания потребителей. В Сиднее
известными стрит-арт художниками на асфальте было нарисовано 3D
изображение кухни. Людям представилась отличная возможность сделать
оригинальные интересные фотографии.
started to land on people's doormats and in their letterboxes, IKEA
decided to have some 3D fun with a chalk art kitchen scene at Circular
Quay, Sydney. One sunny day in August people played in the 3D scene,
creating an illusion of kids sitting in an enormous kitchen sink and
mum balancing on the dish rack. 3D chalk artists: Jenny McCracken and
Anton Pulvirenti Компания ИКЕА в честь 60-летия своего каталога использовало очень
популярный прием для привлечения внимания потребителей. В Сиднее
известными стрит-арт художниками на асфальте было нарисовано 3D
изображение кухни. Людям представилась отличная возможность сделать
оригинальные интересные фотографии.
вторник, 28 сентября 2010 г.
Хорошая новость для пользователей Facebook. Теперь вы можете читать
мои записи в знаменитой социальной сети на моей странице
http://www.facebook.com/pages/Adverfreak-creative-advertising/164974980179797
Самые интересные и свежие идеи в рекламе, дизайне и повседневной
жизни. Добро пожаловать! >>adverfreak in Facebook now!
Most creative and interesting ideas in advertising and design are
available in Facebook on
http://www.facebook.com/pages/Adverfreak-creative-advertising/164974980179797
You are welcome!
мои записи в знаменитой социальной сети на моей странице
http://www.facebook.com/pages/Adverfreak-creative-advertising/164974980179797
Самые интересные и свежие идеи в рекламе, дизайне и повседневной
жизни. Добро пожаловать! >>adverfreak in Facebook now!
Most creative and interesting ideas in advertising and design are
available in Facebook on
http://www.facebook.com/pages/Adverfreak-creative-advertising/164974980179797
You are welcome!
All Blacks show off their unreal rugby skills
New Zealand's All Blacks rugby team are the latest pro athletes to get
their own fake-fancy-tricks video in this clip for the Rugby Channel
TV network.
понедельник, 27 сентября 2010 г.
Help us get Facebook to unfriend coal
The video Greenpeace released attempts to send the message that
Facebook needs to change its energy practices or it will lose all its
friends. Although that’s far from the case, 600,000 Facebook users
joined a group on the social network asking them to Unfriend Coal.
Facebook needs to change its energy practices or it will lose all its
friends. Although that’s far from the case, 600,000 Facebook users
joined a group on the social network asking them to Unfriend Coal.
Drunk Babies in "L’Univers de Chocolat" ad.
“Chocolate with whisky. L’Univers de Chocolat.” Advertising Agency: Dentsu, São Paulo, Brazil
Vice President: Niki Tsuji
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Directors: Felipe Cama, Alexandre Lucas
Art Director: Adriano Alarcon
Photographers: Rogério Miranda, Cadu Maya
Art Buyer: Ana Luiza Rodrigues
Account Managers: Fabio Britto, Tiago Lara
Advertiser’s Supervisor: Nicolas Galland
Vice President: Niki Tsuji
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Directors: Felipe Cama, Alexandre Lucas
Art Director: Adriano Alarcon
Photographers: Rogério Miranda, Cadu Maya
Art Buyer: Ana Luiza Rodrigues
Account Managers: Fabio Britto, Tiago Lara
Advertiser’s Supervisor: Nicolas Galland
воскресенье, 26 сентября 2010 г.
четверг, 23 сентября 2010 г.
среда, 22 сентября 2010 г.
Идеи для дартса/Ideas for darts
Недавно на работе повесили дартс. Скучный корейский дартс. Немного поразмышлял на эту тему.
Было бы забавно поиграть в дартс в виде нашей планеты. Попади в Берлин и получи 100 очков ))
Или, например, использовать фотографию своего босса, попади в сердце и получи 100 очков.
Это было бы намного интереснее, чем тупо кидать в мишень.
вторник, 21 сентября 2010 г.
понедельник, 20 сентября 2010 г.
четверг, 16 сентября 2010 г.
среда, 15 сентября 2010 г.
вторник, 14 сентября 2010 г.
среда, 8 сентября 2010 г.
Логотип
Не так давно закончил работать над логотипом для одного очень хорошего
брачного агентства. Руководство агентства осталось довольно
результатом.
Представляю его вашему вниманию. Комментарии приветствую. Дополнительно была разработана оригинальная визитка в виде голубя. Также выкладываю некоторые этапы из процесса: Идея пришла довольно быстро. Пришлось обратиться к искусству оригами.
И для начала, прочитать эту книгу: Первые наброски Чтобы передать романтическую атмосферу времен великих поэтов пришлось
посетить одну из столичных библиотек И просмотреть довольно много рукописей После этого получился эскиз написания Подбор и прорисовка символов Выравнивание написания Отрисовка и выравнивание в векторе И это еще далеко не конец )) Также была вторая концепция, которую, к радости или сожалению, не
приняло руководство агентства.
брачного агентства. Руководство агентства осталось довольно
результатом.
Представляю его вашему вниманию. Комментарии приветствую. Дополнительно была разработана оригинальная визитка в виде голубя. Также выкладываю некоторые этапы из процесса: Идея пришла довольно быстро. Пришлось обратиться к искусству оригами.
И для начала, прочитать эту книгу: Первые наброски Чтобы передать романтическую атмосферу времен великих поэтов пришлось
посетить одну из столичных библиотек И просмотреть довольно много рукописей После этого получился эскиз написания Подбор и прорисовка символов Выравнивание написания Отрисовка и выравнивание в векторе И это еще далеко не конец )) Также была вторая концепция, которую, к радости или сожалению, не
приняло руководство агентства.
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