Test drive a Volkswagen inside a print ad

Volkswagen in Norway is offering what it claims is the world’s first
test drive inside a print ad. The ad, placed in several Norwegian
magazines, presents a long stretch of road (there are summer and
winter versions) and urges readers to download an app (developed by
Mobiento) that lets you “drive” a car on the road by hovering your
iPhone over it. You can test three different features of the
vehicle—lane assist, adaptive lights and cruise control.

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