A great use of direct marketing, designed by Crispin Porter & Bogusky
Europe from Gothenburg for the Swedish postal service (Posten).
Juklorts Magi site connects with Facebook to help site visitors
transform their Facebook dialogues into Christmas cards. Status
updates and dialogues were transformed into reindeer, Christmas trees
or tree decorations, printed on a card and delivered to friends,
connecting the digital world with the physical world. It was also
successful with a great reaction from bloggers and social media sites
within Sweden. The campaign ran for 18 days and over 5000 cards were
sent (65000 unique visits)
Europe from Gothenburg for the Swedish postal service (Posten).
Juklorts Magi site connects with Facebook to help site visitors
transform their Facebook dialogues into Christmas cards. Status
updates and dialogues were transformed into reindeer, Christmas trees
or tree decorations, printed on a card and delivered to friends,
connecting the digital world with the physical world. It was also
successful with a great reaction from bloggers and social media sites
within Sweden. The campaign ran for 18 days and over 5000 cards were
sent (65000 unique visits)
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