Yellow Pages has broken away from its traditional testimonial style in
its Hidden Pizza Restaurant campaign. The campaign created by
Clemenger Proximity Melbourne is part of Yellow Pages annual campaign
designed to show potential advertisers how effective advertising in
the Yellow Pages is. The campaign highlights how the company created a
hidden pizza restaurant but didn’t give customers its contact details.
Customers were asked to look for it the way would any other business.
While the restaurant was open, Clemenger Proximity was busy shooting a
series of TV ads which will be supported by print, radio and online
executions. And now you can also see the case online and even tag
yourself in the footage and post it to your Facebook wall.
its Hidden Pizza Restaurant campaign. The campaign created by
Clemenger Proximity Melbourne is part of Yellow Pages annual campaign
designed to show potential advertisers how effective advertising in
the Yellow Pages is. The campaign highlights how the company created a
hidden pizza restaurant but didn’t give customers its contact details.
Customers were asked to look for it the way would any other business.
While the restaurant was open, Clemenger Proximity was busy shooting a
series of TV ads which will be supported by print, radio and online
executions. And now you can also see the case online and even tag
yourself in the footage and post it to your Facebook wall.
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